The New York Times Discovers Technorati

I like the New York Times, but I was surprised by the quality of a recent article about Technorati. The title, 55 Million Blogs, and Now a Service to Track Them written by Eric Pfanner, implies something new, but Technorati has been around for at least 3 years. The new part is that Technorati will begin publishing a Top 100 list for French, German, and Italian language blogs. A nice new feature, but just a new feature.

Pfanner also quoted Peter Hirshberg as the Chief Executive of Technorati; however, Dave Sifry is the CEO while Hirshberg is the Chairman and Chief Marketing Officer. A simple fact checking exercise should have uncovered that error.

I am disappointed in the Times. A misleading title and obvious factual error both in a relatively short article.

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One Response to The New York Times Discovers Technorati

  1. Colin says:

    I thought so, too, and linked to the first resut in a tag search on “technorati” to prove my point. Turns out that was you. Congrats! Good fact-check jjob.

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