It took a few minutes to adjust, but so far I like the new del.icio.us home page. The “HOT NOW” section distracted me from blogging with a bit of serendipitous web surfing to reminisce about my favorite comic strip (Calvin and Hobbes), create a blacklist in Gmail, and even “How to Get Six Pack Abs”.
The ad-supported model seems to be the business model of choice for most web 2.0 companies, and Yahoo is no exception. Yahoo has decided to finally make some money on del.icio.us through advertisements. The ads only seem to be appearing on search pages, which is probably a good way to introduce ads with minimal impact to the overall user experience. I am a fan of the advertising model for web 2.0 companies: companies with cool technologies make enough money to stay in business, and the service stays free or low cost for the consumers. The advertising model works well as long as it stays fairly unobtrusive. Steve Rubel suggests that Yahoo will may also start monetizing other del.icio.us pages. I plan to keep watching to see how the advertising supported model evolves for del.icio.us.